Social content that reached almost a million views
We create social media content for a brownie manufacturer that sells to entrepreneurs and small businesses, from the content calendar to the final edit.
About Sophie Brownies and the challenge
The client
A B2B food brand needed a steady stream of content that other entrepreneurs would want to share.
The challenge
Consistency
Great products, but no system to produce content regularly.
Signature feature
Content that
gets shared.
A steady content calendar and edited videos made for the entrepreneurs who buy from the brand.
- Content calendarA plan that keeps the brand publishing every week.
- Video editingShort videos made to be watched, saved and shared.
- Social managementPublishing and community handled end to end.
Illustration. The views figure is real, from the brand’s top video.
Our approach
From diagnosis
to transformation.
- 1
Detect
A brand with a great product and no content engine behind it.
- 2
Analyze
What their audience of entrepreneurs watches, saves and shares.
- 3
Build
A detailed content calendar and video editing to record and publish consistently.
- 4
Transform
Videos with real traction, reaching up to almost 1M views.
Results
~1M
views on a single video
- A content calendar that keeps the brand publishing consistently, not only when there is time.
- Videos edited for the entrepreneurs who buy from them, made to be watched, saved and shared.
- Content handled end to end, from the calendar to the final cut, so the team can focus on baking.
Deliverables
- Content calendar
- Video editing
- Social media management
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Maria Clara Ceballos
Building a personal brand from logo to campaigns