TocheeTech projectMarketing, Brand & SEO

Social content that reached almost a million views

We create social media content for a brownie manufacturer that sells to entrepreneurs and small businesses, from the content calendar to the final edit.

Sophie Brownies
Client
Sophie Brownies
Industry
Food manufacturing
Region
Latin America
Year
2019
Team
TocheeTech

About Sophie Brownies and the challenge

The client

A B2B food brand needed a steady stream of content that other entrepreneurs would want to share.

The challenge

01

Consistency

Great products, but no system to produce content regularly.

Signature feature

Content that
gets shared.

A steady content calendar and edited videos made for the entrepreneurs who buy from the brand.

  • Content calendarA plan that keeps the brand publishing every week.
  • Video editingShort videos made to be watched, saved and shared.
  • Social managementPublishing and community handled end to end.

Illustration. The views figure is real, from the brand’s top video.

Our approach

From diagnosis
to transformation.

  1. 1

    Detect

    A brand with a great product and no content engine behind it.

  2. 2

    Analyze

    What their audience of entrepreneurs watches, saves and shares.

  3. 3

    Build

    A detailed content calendar and video editing to record and publish consistently.

  4. 4

    Transform

    Videos with real traction, reaching up to almost 1M views.

Results

~1M

views on a single video

  • A content calendar that keeps the brand publishing consistently, not only when there is time.
  • Videos edited for the entrepreneurs who buy from them, made to be watched, saved and shared.
  • Content handled end to end, from the calendar to the final cut, so the team can focus on baking.

Deliverables

  • Content calendar
  • Video editing
  • Social media management

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