A website that connects a paint brand with its distributors
We developed the website of a Nicaraguan paint brand, with solutions for homes and industry, success stories and a national distributor network.
About Klebe and the challenge
The client
Klebe makes architectural and industrial paints, adhesives and waterproofing in Nicaragua, with more than 50 years of experience and colour matching technology.
The challenge
Two audiences
Homeowners and industrial buyers need very different information.
Where to buy
Customers needed to find the nearest distributor quickly.
Proof
Buyers of industrial coatings want to see real projects before they choose.
Inside the site
Two audiences,
one clear path to buy.
Homeowners and industrial buyers each get their own journey, and both end at the nearest distributor.
Our approach
From diagnosis
to transformation.
- 1
Detect
A trusted brand that needed to guide two kinds of buyers online.
- 2
Analyze
The path from a paint need to a purchase at a distributor.
- 3
Build
A website with solutions for people and for industry, success stories, a distributor directory and WhatsApp contact.
- 4
Transform
A site that answers each buyer and sends them to the right point of sale.
What we built
What’s inside
the website.
Solutions
Separate paths for homeowners and industrial clients.
Success stories
Real projects that show the products at work.
Distributor network
A national directory so customers know where to buy.
Deliverables
- Website development
- Solutions catalogue
- Distributor network
- WhatsApp contact
A group project
This project was delivered with TechyWe, TocheeTech’s sister company and engineering partner. The same senior team builds TocheeTech projects, with a Toronto project lead and a Canadian contract.
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