A landing page for the app of the Latino community in Canada
A landing page for Himigo, an app that helps Latino immigrants in Canada find jobs, friends, events and Latino businesses, built to drive app downloads.
About Himigo and the challenge
The client
Himigo is a community app for Latino immigrants in Canada. Its website has one main job: turn visitors into app users.
The challenge
From visit to download
Every section had to lead to the App Store or Google Play.
A community, not just an app
Events, ambassadors and partners had to have a home too.
Inside the site
Made for the phone,
because the app is.
The audience arrives on mobile, so every page is designed for the phone first.
Our approach
From diagnosis
to transformation.
- 1
Detect
An app that needed a front door as bold as its community.
- 2
Analyze
Why newcomers join, and what convinces them to download.
- 3
Build
A landing page in Spanish with app store links, events, an ambassador program and partner pages.
- 4
Transform
A clear path from first visit to first download.
Deliverables
- Landing page
- App store links
- Events
- Partner pages
- Blog
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Marissa Longsworth
A law firm website with a clear page for every practice area