An online store for a home and tableware brand
We developed the e-commerce website of a Salvadoran home brand, with a full catalogue, cart and checkout, collaborations and styling services.
About Esencial Hogar and the challenge
The client
Esencial Hogar designs tableware, linens and home decor in El Salvador, with pieces produced in Portugal. It also offers tablescape styling, wedding registry curation and event styling.
The challenge
Selling online
The brand needed to sell its products directly, not only through social media.
A premium feel
Design-led products need a store that looks as refined as they are.
Products and services together
Styling services had to live next to the catalogue without confusing shoppers.
Inside the store
A store as refined
as the products.
A clean, editorial design lets the tableware and linens speak for themselves, with checkout built in.
Our approach
From diagnosis
to transformation.
- 1
Detect
A design brand ready to sell online with its own store.
- 2
Analyze
How shoppers browse home products and how the services fit into that journey.
- 3
Build
A Shopify store with product categories, collaborations, cart and checkout, service pages and a newsletter.
- 4
Transform
A store that sells every day and presents the brand the way it deserves.
What we built
What’s inside
the store.
Product catalogue
Categories for tablecloths, placemats, fabric and more, plus brand collaborations.
Cart & checkout
Customers buy directly on the site, with accounts and secure checkout.
Styling services
Pages for tablescape styling, wedding registry curation and event styling.
Newsletter
A signup to bring customers back for new collections.
Deliverables
- E-commerce development
- Product catalogue
- Checkout
- Service pages
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