A brand and vehicle catalogue for a car importer
We designed the brand and website of a Salvadoran company that imports vehicles from the United States, with an online inventory buyers can browse before they call.
About Disaz Autos and the challenge
The client
Disaz Autos buys, sells and imports vehicles from the United States to El Salvador, helping buyers save compared to dealer prices. Its whole pitch depends on buyers seeing the cars and trusting the process.
The challenge
A brand to build
The business needed an identity that looked as reliable as the cars it sells.
Showing the inventory
Buyers want to see each vehicle, its price and its status before they reach out.
Fast contact
In car sales, the lead goes to whoever answers first.
Inside the site
An online showroom
in their pocket.
Buyers browse every imported vehicle from their phone, with price and status, and reach sales in one tap.
Our approach
From diagnosis
to transformation.
- 1
Detect
An importer with a strong offer and no brand or online showroom.
- 2
Analyze
How buyers compare vehicles and what they need to see before calling.
- 3
Build
A brand identity and a website with a browsable vehicle inventory, status labels, a page to sell your car and direct WhatsApp contact.
- 4
Transform
An online showroom that works around the clock and sends buyers straight to a conversation.
What we built
What’s inside
the website.
Vehicle inventory
Each vehicle has its own page with photos, price and status, like available at customs or ready to drive.
Sell your vehicle
A page for owners who want Disaz to buy their car.
WhatsApp contact
One tap from any page to a conversation with sales.
Offers signup
A form to capture buyers who want to hear about new arrivals.
Deliverables
- Brand identity
- Website design & development
- Vehicle inventory
- WhatsApp contact
A group project
This project was delivered with TechyWe, TocheeTech’s sister company and engineering partner. The same senior team builds TocheeTech projects, with a Toronto project lead and a Canadian contract.
Next project
Esencial Hogar
An online store for a home and tableware brand