A multilingual website that books and bills immigration clients
We designed and built a complete website for a Toronto immigration law firm, with online booking, secure payments and five languages.
About AMA Legal and the challenge
The client
AMA Legal serves newcomers to Canada from many countries. Their clients need to understand services and book a consultation in their own language.
The challenge
A diverse audience
Clients speak English, Spanish, French, Portuguese and Russian.
Booking friction
Consultations needed to be booked and paid for online, securely.
Being found
Immigration law in Toronto is a competitive search market.
Signature feature
One website.
Five languages.
Newcomers read about immigration in the language they think in. Every page and service on the site works in all five, so each client understands their options before the first call.
- ENEnglishWelcome
- ESEspañolBienvenido
- FRFrançaisBienvenue
- PTPortuguêsBem-vindo
- RUРусскийДобро пожаловать
Built to be found
A detailed page
for every service.
Work permits, permanent residency, study permits, sponsorship and more each have their own page, written around the questions people actually search for. That is how a firm gets found in a competitive Toronto market.
Our approach
From diagnosis
to transformation.
- 1
Detect
A firm that needed to serve clients in five languages and take bookings online.
- 2
Analyze
The services clients search for and the path from first visit to paid consultation.
- 3
Build
A full website with integrated booking, a secure payment gateway and detailed service pages.
- 4
Transform
A site that works for every client, in their language, and is built to rank.
Results
5
languages across the site
8
practice areas, each with its own page
- Clients read about their options in English, Spanish, French, Portuguese or Russian before the first call.
- Each service, from work permits to detentions, has a dedicated page written around what people search for.
- A professional presence that reflects the firm’s experience in a competitive Toronto market.
Deliverables
- Website design & development
- Online booking
- Payment gateway
- SEO
- 5 languages
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